Buyer Behavior

Satisfaction in B2B IT Purchasing: The View of Software

This report, the second in Indaba's series on B2B Purchasing Satisfaction, aims to provide IT vendors and solution providers with insight into end customer across IT...

Satisfaction in B2B IT Purchasing: The View of Hardware

This report, the first of two on B2B Purchasing Satisfaction, aims to provide IT vendors and solution providers with insight into end customer preferences across IT...

Indaba Tools: CSM Sales Cheat Sheet

Every salesperson understands the pressure in the sales cycle when having to respond to customer objections. Preparation for this scenario is key or there is high risk of...
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