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Sales, Marketing, and Customer Service Applications
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From reaching out to closing the deal.
- Sales and marketing projects are often very specific and require product selection for just one CRM domain, rather than buying an entire CRM Suite. These projects inlcude: e-mail marketing, sales compensation management packages, online advertising, and public search engine optimization (SEO).
- While large CRM suites can satisfy most of these needs, there are specific sub-markets that exist for best-of-class products and services in these areas. Organizations need more granular compare, evaluate, and select advice in these areas to include best-of-class providers.
- The self-service and low-cost nature of many online advertising options, including public search engines and portals, are attractive to SMB in particular. Leveraging these outreach options can especially benefit organizations that cannot afford to hire a formal advertising agency.
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Solution Road Map
Solution Sets
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1
Vendor Landscape Plus: Lead Management Automation Platforms
From lead, to qualified prospect, to customer.
Included in Solution Set: 1 PowerPoint, 1 workbook, 3 tools, 2 templates
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2
Design a Customer Service Strategy that Serves the Social Customer
Drive customer satisfaction & retention with social channels.
Included in Solution Set: 1 PowerPoint, 2 Tools, and 1 Video
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3
Vendor Landscape Plus: Customer Service Management Platforms
Select the right software to resolve customer service inquiries from start to finish.
Included in Solution Set: 1 PowerPoint, 3 tools, 2 templates
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4
Vendor Landscape Plus: Customer Service Knowledge Management Platforms
Provide agents and customers with solutions, not search engines.
Included in Solution Set: 1 PowerPoint, 3 tools, 3 templates
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5
Vendor Landscape Plus: E-mail Marketing Services
Give Marketing the help it needs without getting dragged into the IT weeds.
Included in Solution Set: 1 PowerPoint, 2 Templates, and 2 Tools
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6
Leverage Social Media for Enhanced Customer Interaction
Attract more flies through other flies, not honey.
Included in Solution Set: 1 PowerPoint, 1 Video, 1 Tool, 3 Templates
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7
Vendor Landscape Plus: Social Media Management Platforms
Reign in social media by choosing a management platform that's right for you.
Included in Solution Set: 1 PowerPoint, 2 tools, 2 templates
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8
Formulate a Social Analytics Strategy
Decide when to do more than merely follow yourself on Twitter.
Included in Solution Set: 1 PowerPoint, 2 Templates, and 1 Tool
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9
Implement a Social Media Program
Develop, execute, and govern a cohesive social media program across your entire organization to unlock the full potential of your social media strategy.
Included in Solution Set: 1 PowerPoint, 1 Tool, 3 Templates, 2 Job Descriptions
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10
Vendor Landscape Plus: Field Service Automation Solution
Field service in the age of extreme mobility.
Included in Solution Set: 1 PowerPoint, 2 Tools, 2 Templates
Related Content
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Showing 3 of 19 Templates & Policies:
Showing 2 of 2 Videos & Podcasts:
