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CRM Suites
Managing interactions with customers across the entire customer lifecycle.
- CRM is a collection of business processes, not a technology collection. CRM strategy encompasses organizational and processes issues too, not just technology.
- Organizations must develop CRM strategy, in addition to choosing CRM technology. Automating customer processes with technology must design around the customer, not just the technology or process, which requires customer strategy.
- CRM sofware selection requires a formal methodology for comparing, evaluating, and selecting products.
- Software as a service (SaaS) is dominating CRM software selection decisions and changing the CRM implementation landscape.
I Need to:
Solution Road Map
Solution Sets
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1
Build a Customer Relationship Management Strategy
Understand CRM best practices and create a strategy for success.
Included in Solution Set: 1 PowerPoint, 4 Tools, and 3 Templates.
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2
Vendor Landscape: CRM Suites for Small Enterprises
Your small enterprise still needs all the commodity features, now with a social flair.
Included in Solution Set: 1 PowerPoint, 1 Tool
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3
Vendor Landscape: CRM Suites for Large Enterprises
Social media integration can make or break a vendor's feature set.
Included in Solution Set: 1 PowerPoint and 1 Tool