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Sandi Conrad

Senior Research Analyst

Sandi Conrad is a Senior Research Analyst for Info-Tech Research Group.  She has extensive experience in software licensing and asset management. 

Prior to joining Info-Tech, Sandi ran her own consulting company covering many positions including Account Representative, Consultant, Project Manager and Accountant.  There she educated clients on best asset management practices, provided gap analyses, risk management consulting and software auditing services.  During this time she also authored the Software Asset Management Starter Kit.

Sandi has been in the software business since 1991, working for both Large Account Resellers (LAR) and Value Added Resellers (VAR) and was one of the first Software Contract Administrators in Canada.  She has been providing consulting services since 1996, helping hundreds of clients to understand their obligations and rights under a myriad of contracts, developing short and long term software acquisition strategies and comparing licensing programs to find the most advantageous options for her clients. 

Sandi is a certified software manager with SIIA, certified software practitioner with IBSMA, certified hardware asset management professional (CHAMP) with IAITAM, Microsoft Certified Software Asset Management Specialist, Microsoft Certified Volume Licensing Specialist.  She also holds several technical sales and sales certifications with various software publishers.