Driven by the need to remain competitive, retailers are seeing the benefits of Business Intelligence (BI). The ability to better understand valuable customer buying behaviors, drive sales and increase profits, and reduce day-to-day operational costs has become a necessity.
BI in Retail
Retailers capture endless amounts of customer data all the time. Through the use of transactional and operational systems (i.e. POS), retailers can organize huge amounts of customer data and provide information surrounding historical events. However, these traditional systems alone can only provide so much insight to retailers.
