Long held marketing practices are being challenged and forced to change as end users are able to reach large audiences directly. The emergence of social networking, blogging, and virtual worlds has enabled a single individual to reach an unprecedented number of people without depending on traditional mass media channels.
The American Marketing Association adopted a new definition of marketing in October 2007.
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Marketing goes far beyond creating slick presentations and brochures. It is about getting to know the customer and demonstrating value.
