Printers, Digital Copiers And MFPS

The Hardcopy Devices pivot table contains information on projects involving printers, multi-function devices and digital copiers – how organizations approach the software customization of MFPs (either in-house, through a systems integrator, or through the manufacturer). It also looks contains information on how organizations handle printer device management.

The Web has become a vital sales tool for vendors of hardcopy devices – printers, multi-function peripherals and digital copiers. In this report, we identify the organizations that are most likely to purchase printers and associated devices online and offer guidance on what shoppers need to see on your Web site during the research phase of the purchase cycle.

Info-Tech’s second annual forecast on IT spending in the US indicates that four industries dominate the landscape: Business Services, Financial Services, Government and Manufacturing account for more than 60% of spending on IT products and services. The ITAMTM provides a market opportunity perspective that is based on the IT budgets of more than 1,700 organizations in the US.

Info-Tech’s first Canadian forecast provides a framework to help IT product and service companies better understand the commercial market opportunity. The ITAM™ provides market sizing -- by major technology product/services areas -- based on extensive demand-side data. Key opportunities are identified, both by both size of account and by vertical market. The authors give specific guidance as to the product/service areas poised for growth and the types of accounts that are the best prospects in those areas.

This report outlines the purchase methods employed by companies of all sizes with respect to buying hardcopy devices. For example, the majority of digital copiers are purchased as a result of a visit from a sales rep, whereas Web sites are a popular channel purchasing method for inkjet printers and laser printers. The report also explores the purchase triggers – trade in, expanding a new business unit or replacing an older device – for various types of printers and multifunction devices.

Price is the issue that matters most to buyers of hardcopy devices. But what other factors determine which vendor will ultimately be selected to fulfill an organizations needs in this area? This report examines the role criteria such as reliability, corporate standard, features and quality play in buyers’ minds and offers advice on which factors are most important in organizations of various sizes.

How do purchases of Hardcopy Devices make decisions about switching suppliers? This report outlines the intention to acquire Hardcopy Devices of nine vertical industries. It also delves into buyers’ switching behaviors and looks at the criteria that trigger buyers to choose one supplier over another.

Are you looking to have access to end user and buyer behavior data so you can cut and customize the information to derive the conclusions you need? All the data we used to create the Indaba series of Market Advisor Reports is available to you in Pivot Table format, giving you the flexibility to change the views and the presentation of the data.

This inaugural edition of the Hardcopy Devices Market Advisor Report almost warrants a “double feature” billing. In most cases, the Market Advisor will contain statistics drawn from our field research that provide updates to our ongoing analysis of the networking products market.

Are you looking to have access to end user and buyer behavior data so you can cut and customize the information to derive the conclusions you need? All the data we used to create the Indaba series of Market Advisor Reports is available to you in Pivot Table format, giving you the flexibility to change the views and the presentation of the data.