Infrastructure Applications

On-demand delivery of software, or Software as a Service, is set to become an important part of the software budget of corporate North America. Small companies expect to spend more than 25% of their software budgets on SaaS in the next two years. This represents a significant opportunity that software vendors cannot afford to ignore, and that service providers can use to increase share-of-wallet.

Info-Tech’s second annual forecast on IT spending in the US indicates that four industries dominate the landscape: Business Services, Financial Services, Government and Manufacturing account for more than 60% of spending on IT products and services. The ITAMTM provides a market opportunity perspective that is based on the IT budgets of more than 1,700 organizations in the US.

To what extent can technology transform a business? Info-Tech’s Global Solution Perspective study provides unique insight into the attitudes IT and business leaders – in both established and emerging economies – have towards technology. The research surveyed more than 1,100 IT specialists, business decision makers and managers that have both IT and business responsibilities to better understand their views IT’s ability to transform business, how effective the IT function is in translating the promise of IT into business benefits and the current status of IT-enabled solutions around the globe.

Info-Tech’s first Canadian forecast provides a framework to help IT product and service companies better understand the commercial market opportunity. The ITAM™ provides market sizing -- by major technology product/services areas -- based on extensive demand-side data. Key opportunities are identified, both by both size of account and by vertical market. The authors give specific guidance as to the product/service areas poised for growth and the types of accounts that are the best prospects in those areas.

This report provides guidance to vendors looking to make inroads into the market for business support applications. The three categories covered in the Business Support Solution module – financial/administrative applications, industry-specific applications and content/data management applications – have unique decision-maker attributes relative to the software market as a whole. The market for financial/administrative applications, for example, is more heavily shaped by executive management than any other software market. The market for industry-specific applications, meanwhile, is more heavily shaped primarily by line of business management than is the norm.

Are you looking to have access to end user and buyer behavior data so you can cut and customize the information to derive the conclusions you need? All the data we used to create the Indaba series of Market Advisor Reports is available to you in Pivot Table format, giving you the flexibility to change the views and the presentation of the data.

Are you looking to have access to end user and buyer behavior data so you can cut and customize the information to derive the conclusions you need? All the data we used to create the Indaba series of Market Advisor Reports is available to you in Pivot Table format, giving you the flexibility to change the views and the presentation of the data.

While traditional demographic segmentation is a necessary part of a vendor’s go-to-market activity, it does not provide the vendor with a better or more tactically-relevant view of the buyer. More and more, IT marketers are learning that there are differences in the ways in which technology is acquired, deployed, and supported within sectors defined by size and industry. These differences are meaningful to defining and serving targeted groups of high-potential prospective customers. Info-Tech’s ongoing buyer-behavior research examines the process that enterprises of all sizes and across all industry groups use to identify, acquire, and deploy IT solutions. A key element of this initiative is the development of new ways to look at markets. Our findings around Corporate Personality Profiles (CPPs) as distinct drivers of buyer behavior provides an opportunity for marketing professionals to more effectively deliver the right message, to the right person, through the right means.

This inaugural edition of the 2006 Annual Market Summary and Outlook: Software Report almost warrants a “double feature” billing. In most cases, the Market Advisor will contain statistics drawn from our field research that provide updates to our ongoing analysis of the Software market. However, in order to launch the series, Info-Tech has had to combine three distinct activities. The result of these activities is a market perspective that provides both compelling insight into Software-related activity today, and a foundation for understanding the market on an ongoing basis.

Are you looking to have access to end user and buyer behavior data so you can cut and customize the information to derive the conclusions you need? All the data we used to create the Indaba series of Market Advisor Reports is available to you in Pivot Table format, giving you the flexibility to change the views and the presentation of the data.