Info-Tech Indaba

What We Do

Info-Tech Research Group’s buyer behavior research provides insight into IT buyers spending activity. Product and service providers will receive real-time knowledge about corporate IT buyers’ spending intentions and preferences, allowing them to design their offerings to more closely match buyer needs.

Our research is based on direct input from tens of thousands of IT buyers and end users, providing the data and analysis you need to make better decisions and get your products to market more efficiently and cost-effectively.

 

Which Services Matter Most to IT Buyers?
Published: July 31, 2008

This report identifies the pre- and post-sales IT services that are most valued by small and mid-sized enterprises. Info-Tech measures the performance of five types of suppliers -- OEMs, VARs, Sis, ISVs and Retail Stores – in their service delivery. The research provides guidance on how each type of supplier can make adjustments in their service offerings to improve customer satisfaction. Info-Tech’s indepth channel research shows that six IT services dominate the decision-making process for SMEs: hardware implementation, equipment servicing, application configuration, technical training, pre-sale technical consultation and helpdesk services.

 

Swaying IT Buyers: What Influences SME Decision-makers?
Published: June 18, 2008

This report explains how small and medium-sized organizations educate themselves before making an IT purchase, and the various elements that influence those purchase decisions. It identifies the No. 1 factor that influences buyers and outlines the sources buyers consult for advice before they make a purchase.

 

Focus on Six Key Supplier Services for Networking Solutions
Published: June 17, 2008

This report examines how buyers of networking solutions rate the various services offered by six types of suppliers – telcos, ISVs, manufacturers, VARs, SIs and retail stores. Small and mid-sized business respondents identify a “top six” list of services, and rate their satisfaction levels with those services. The recommendations point to the areas where suppliers can dramatically sharpen their focus and improve customer satisfaction levels.

 

Indaba's New Look!

Indaba's New Look

Indaba has a new website!

In an effort to serve you better, we've restructured the website. Here's what's new:

  • Simple navigation system
  • Content is categorized by topics
  • Data query tools and vendor reports are listed in the same area
  • Content filters to view only tools or reports
  • Link to search Info-Tech's entire research collection

Check it out and send us your feedback!

Upcoming Research

Storage

Partner Success in the Mid-market: Storage

Info-Tech’s research into the Partner Ecosystem continues with a two-part survey on storage, which will explore the elements of successful partnerships with channel players in the storage arena. We’ll take the pulse of both end user organizations and channel partners to determine the most important pre-and post-sale services and how current offerings map to end-user requirements.

If you would like more details on this survey, please contact jalexander@infotech.com

Analyst Biographies

Info-Tech Research Group's Analysts are IT experts who are sought out to provide insight into, and simplify the complicated technology landscape.

Click here to read our analyst biographies.