Companies have come to rely increasingly on e-mail for their B2B and B2C marketing initiatives. As concerns around spam and phishing mount, many of these campaigns are failing as messages are being non-delivered. The StrongMail Platform, a combination of three email delivery, integration and management technologies, increases deliverability and management of these e-mail campaigns.

Not All Bulk E-mail Is Spam

Enterprises that use mass e-mail run the risk of message non-delivery because valid messages may be considered spam. Reasons for mass e-mailing include direct marketing campaigns or for the delivery of high volumes of requested material (e.g. newsletters). Non-delivery can result from bounced messages and third-party throttling of delivery rates, to outright blacklisting. While the former two impede the ability to send e-mail, the latter completely stops it, eliminating the capacity to do business.

Utilizing a tool or service that can increase e-mail deliverability becomes essential. If that tool also includes enhanced capabilities for the management of and reporting on the e-mail campaign...