Despite its fundamental importance to any Web-based business, many enterprises still minimize the role of DNS in the delivery of core services and the impact of a DNS failure on their bottom line. Enterprises must revisit how DNS services are currently managed and take immediate action if current capabilities are inadequate.

DNS: Critical to Any Web-based Operation

Just as traditional retailers invest in convenient storefront locations and customer-friendly operating hours to increase access to their products and services, Web-based enterprises can't cut corners when it comes to their online venture. To maintain an unwavering online presence, these enterprises must carefully plan and invest in the underlying network infrastructure.

Ensuring accurate and efficient name-to-address resolution through a secure and reliable DNS is absolutely essential. Even a minor interruption to the enterprise's external DNS presence can result in an unreachable or compromised Web site, severely impacting both operations and customer trust...