Almost 15% of all clicks on online ads are a result of click fraud, costing the enterprise money without providing any benefit. Unfortunately, click fraud is difficult to detect and not adequately prevented by the major search engines such as Google and Yahoo!. Save the enterprise money by making the marketing department aware of click fraud and the methods of prevention.

What Is Click Fraud?

Enterprises pay search engines such as Google and Yahoo! when someone clicks on one of the enterprise's ads. However, not all of the clicks are generated by legitimately interested parties who are potential customers. This costs enterprises money without generating any revenue. The fraudulent clicks can originate from either automated clickbots or Paid-to-Read (PTR) operations where actual humans are employed to generate the clicks.

Why Click Fraud Continues to Occur

One of the main reasons click fraud occurs is because it generates revenue for the search engines. While it's in the long-term...