Software-as-a-Service Rocks the CRM Boat

Info-Tech Advisor: Research Note

Published: October 10, 2006


The Software-as-a-Service (SaaS) Customer Relationship Management (CRM) market mirrors the overall SaaS market in immaturity and the throng of vendors vying for market position. Navigate the turbulent SaaS-based CRM market to find the right solution.

Where to Start in the SaaS Market

The SaaS market is exploding with new vendors offering a broad range of SaaS-based products. In spite of this influx, the CRM product segment leads all others – accounting for over 45% of the SaaS market. Due to its maturity and rich vendor offerings, IT managers looking for a test SaaS product should start with SaaS-based CRM.

SaaS-based CRM is representative of the SaaS market as a whole because SaaS-based...

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